Our Journey
Through 2021
The journey began with a single idea…!!
What started as a personal passion quickly evolved into a
growing community of women who love and trust our
designs.
The Idea:
It all started with a personal pursuit to fill a gap in the market.When our
founder, Hajra, struggled to find Saudi-style niqabs in Pakistan.Having always
admired the premium quality and sophistication of Gulf fashion, She
recognized a gap in the market. With a deep passion for modest fashion
and a keen eye for design, fabric, stitching, and craftsmanship, Hajra set
out to create what was missing.
What began as a personal pursuit soon resonated with many, growing into
a brand embraced by women who value quality. Though we are still
growing, the recognition we received in the first six months has been
encouraging, reinforcing that our focus on quality and customer trust is
resonating. This positive response fueled our growth, inspiring us to make
a meaningful contribution to women’s modest fashion journey and
empower them with designs that embody both faith and confidence.
Expansion & Growth:
As demand for our products grew, so did our vision. From niqabs to
khimars, abayas, co-ords, and loungewear, we expanded our o erings to
provide a complete range of modest fashion. Each piece is designed with
sophistication, durability, and the true essence of modesty in mind.
Our journey continues, and so does our commitment to redefining modest
fashion—one timeless piece at a time.